iOS DAY IN THE LIFE
iOS definitely brings “cool” into our workplace, but there are some real shortcomings that come along with it.
Short battery life, calendar mishaps, and the lack of integration with Office make getting stuff done difficult. But overall, iOS helps feed our need for hyper-mobility and connectivity. Our mornings tend to be reserved for task-based, orientation activities, evenings are more reflective, emotive and open, while “mobile snacks” are consumed throughout the day.
AT WORK.
MARKET TRENDS
We believe the top challenges facing society in the next 20 years are resource scarcity (34%), inflation (32%), and an aging population (28%). (Deloitte Millennial Survey, 2013)
Only 1 in 4 of us (26%) feel our organization’s leadership facilitates idea generation, innovation, and sharing. (Deloitte Millennial Survey, 2013)
Tablets in the workplace: Tablets are eroding PC time more than TV time. 35% are using their laptop less as a result of having a tablet vs. 12% for TV (Bovitz)
FROM THE FIELD
“The iPhone is fine for email, but its lack of integration with Office is a real pain.”
“My phone is a part of me. What I do. Who I am. Except for when it runs out of battery.”
ABOUT.
We are digital natives, charting the digital future. But, mostly, we are engaged, optimistic, and charitable. You can try to classify us beyond that but good luck putting us in a box!
WHEN:
those born between 1982 and 2003
WHO:
most diverse generation in American history
WHY:
beginning to round into their peak buying years
Raw
4
Raw
2
millennials
This is where we are madly, deeply passionate about all things Apple.
These devices let us experience life to the fullest, truly an extension of our identity. This deep connection leads to digital intimacy whereby we are sharing accounts and focusing on content related to the small inner circle (and the big circle), with lots of co-browsing. Our use occasions are highly situational, which calls for context-rich experiences and integration across devices. We are always on the lookout for new opportunities for delight, entertainment, and content.
AT PLAY.
FLEXIBLE
WORKERS
SKILLED COLABORATORS
SOCIALLY CONNECTED
2 in 5 of us (43%) don’t plan to be on Facebook in 5 years.
69% of us are willing to allow access to our personal data or web behavior.
72% own tablets; 67% use them everyday.
75% discover apps in the app store, but 45% are also discovering apps via social media, 27% via in app ads.
Facilitating Fun (88%) is way more important than Learning (52%) in terms of app feature importance.
FROM THE FIELD
INFOGRAPHICS
(click to zoom)
Wearable Tech: “Wearable tech is just a novelty right now. Do I really need to know how many steps I took today or have yet another way to access YouTube?”
Smart homes: “I can’t wait for mobile and home life to be integrated and ubiquitous. I’ll be turning on my lights, my oven, adjusting my thermostat, locking my doors, etc. with my phone all the live long day!”
“The cool factor only goes so far. I mean I’ll buy the iPhone for its image, but it’s got its shortcomings, and there hasn’t been real innovation in what seems like years.”
MY iPHONE CONNECTS ME TO EVERYTHING: There are few things we're closer to in this life than our smartphone. It goes everywhere with us and we need to always be one click away from our friends and the web.
MY RELATIONSHIP WITH APPLE: We can't live without our phones, but that doesn't mean we're willing to put up with sub par performance.
IN THEIR OWN WORDS...
HOW APPLE MAKES ME FEEL: So far Apple has always been the "right" choice, but wheter it's Apple or any smartphone that empowers me is TBD. I love my iPhone, but it has had it's bumps along the way.
DOWN THE RABBIT HOLE: It's so easy to ge sucked into the content rabbit hole. Every spare moment is a chance to check in with the world around me and see what everyone else is up to.